Hi I’m Negaar!
Creative strategist and multidisciplinary designer working at the intersection of concept, design development, research, and execution. With a background spanning womenswear, luxury fashion, and digital experience, I bring a cross-disciplinary perspective to translating creative vision into thoughtful, actionable design strategies. I connect big-picture thinking with hands-on design execution to identify opportunities, solve complex problems, and create meaningful, relevant experiences.
I consider myself a storyteller first and a designer second. Working across multiple creative disciplines has given me a unique perspective on the relationship between innovation and human connection. My experiences have allowed me to work closely with people through some of their most meaningful and personal moments, deepening my understanding of how design can create value through form, function, and experience.
I believe understanding the behaviors, needs, and context of an audience is essential to creating meaningful experiences. I’m particularly drawn to qualitative research because metrics become more valuable when we understand the human context behind them.
Creative STRATEGY
All design is storytelling whether that means discovering the story or finding the right way to tell it. Immersing myself in research creates a deeper perspective and opens new possibilities for creative development.
COLLABORATION
Human interaction is ultimately what connects us. Understanding each other, our teams, and the people we design for creates stronger collaboration and more meaningful outcomes. I believe that supported, engaged teams create better work.
MISSION
I want to energize purpose through human-centered design. I’m always eager to learn, challenge assumptions, and push boundaries while creating work that helps people engage with the world and themselves with greater authenticity and confidence.