DoorDash Rewards Mastercard
Acquisition Site
Chase partnered with DoorDash and MasterCard to launch a new consumer credit card in Oct 2022 A compelling acquisitions site was needed to drive prospects to open a card by creating awareness around the card offer and benefits.
MY ROLE
UX Designer and Information Architect Consultant at Capgemini
Deliverables
Wireframes and Annotations
Business Objectives
Raise awareness of launch
Drive conversion rates
Communicate card as an accelerator to earn and redeem cashback
Reinforce card as an everyday convenience and brand loyalty to Doordash through rewards and offers.